What is meant by 'motivation assessment' in ABA?

Motivation assessment in the context of Applied Behavior Analysis (ABA) refers specifically to the process of evaluating an individual's preferences, which is crucial for identifying effective reinforcers. By understanding what an individual finds rewarding or motivating, practitioners can implement more effective interventions. This assessment allows therapists to tailor their strategies to enhance engagement and promote learning by using reinforcers that are highly valued by the individual.

In the realm of ABA, determining preferences can involve various methods, such as preference assessments, which can be structured or free-choice. The goal is to discover stimuli that will encourage desired behavior and discourage undesired behavior, ultimately leading to more success in achieving treatment goals.